Fans have long had a problem with FOX and its broadcast of NASCAR races. Be it the broadcast booth and those calling the race, or the sheer quality and moments missed. 

NASCAR has broadcasting rights split between FOX, Prime Video, and NBC. FOX gets the first 14 races of the season, including the Daytona 500, as well as broadcasting rights to the entire Truck Series. 

Recently, during Memorial Day weekend, the truck race at Charlotte was pushed multiple times due to rain and eventually set for a start on Sunday morning, with the end time slated at noon. Fans believe this was so that FOX could switch over to the Indy 500 broadcast. 

With streaming services taking over the market originally captured by various channels, the USA is experiencing what is called "cord-cutting." The impact of these from a recent study shows that FS1 has dropped to 67.9 million homes.

FS2 has also seen its numbers drop to 49 million homes. It isn’t just FOX; even TBS and TNT have seen their subscriber count drop to 66 million homes. 

While these numbers are reducing, NASCAR probably already has a solution in-house. Prime Video has actively and consciously made an effort to broadcast live sports events, and it comes with excellent packages. 

Are Prime's Numbers Enough Proof to Get NASCAR Shift?

While cord-cutting continues, Prime is one of the biggest reasons for it, and the numbers indicate a growing trend. Prime has reached 75 million households across the USA.

That number accounts for 57 percent of all American households and 65 percent of broadband-connected homes. This makes it the highest subscribed platform in US households, with a subscription of over $100 per year. 

. 

The way users consume content is changing; channels are becoming less relevant in a world increasingly dominated by OTT platforms, and Prime Video in the US is seeing the biggest profit from this. 

With Amazon Prime reportedly having over 180 million subscribers in the US, many fans feel NASCAR could benefit from exploring streaming platforms as a primary broadcast option to expand its audience.

Read more at the RFK Racing Digest!

Written by

Debrup Chaudhuri

Edited by

Ankita Yadav