Roush Fenway Keselowski Racing is not the same team it was at its peak. Boasting eight national series championships, RFK Racing is now a major midfield team, struggling to extract top-five and top-10 finishes. Amid this, RFK president Chip Bowers shared a blueprint about how the team can return to its glory days.

Bowers recently sat down with Corey LaJoie on the Stacking Pennies podcast to discuss the team's performance, recent days, and plans to stay afloat in the ever-competitive NASCAR Cup Series. When asked how they look to turn around amid the series of average performances, Bowers said:

"From a business perspective, fundamentally, there are some things that are pretty consistent across sports. It doesn't matter, right? You're trying to drive revenue. You're trying to storytell. You have a customer that you need to look after. That's the core issue. That's the core opportunity in front of you. That said, it takes a village."

Bowers explained that the challenges compared to other sports also remain remarkably similar. Every organization has to multiple tasks to do but it all depends on how each employee contributes toward that one shared goal.

Following this, Bowers stated how the identity of RFK starts from the garage, and they are ready to take a step back to come back stronger. And this is the path RFK is ready to follow, as Bowers shared a detailed plan.

"Same thing in racing. It starts in the garage. It starts in the pit practices. It starts in the workouts. It starts in, you know, the engineering room. All these people are just working together to solve problems. And when you get that done, man, the reward of that is priceless. And so I love that about NASCAR," the RFK boss added further in the Stacking Pennies podcast.

Jack Roush founded Roush Racing in 1988, and it remained the same until John Henry’s Fenway Sports Group stepped up and joined to form Jack Roush Racing in 2007. 15 years later, Brad Keselowski joined in to form Roush Fenway Keselowski Racing to make the team one of Ford's flagship teams.

The team has eight national series races across the Cup, O'Reilly, and Truck Series. They have a total of 334 race wins across all three national series races.

Compared to that, RFK is not in the best place today. So far, none of the three full-time drivers is in the top five. Chris Buescher is in seventh place, followed by Ryan Preece (16th) and Brad Keselowski (19th).

RFK boss snubbed Ford speculation to fire up new OEM connection

Roush Fenway Keselowski co-owner Brad Keselowski snubbed the long-term Ford connection with a latest social media post. The No. 6 driver, who drives the Ford Mustang Dark Horse, stated that his team does not have a long-term deal with Ford.

"For those asking- RFK racing has multi year agreement with @fordracing and a commitment from their leadership to return the program to a championship contender. Any speculation else-wise makes for great internet talk but, it is not based on anything real," Keselowski wrote on X.

The speculation stemmed after Dodge's return to the sport this year. After starting with Kaulig Racing in the Truck Series, reports from reporters like John Newby and Jordan Bianchi say that they could arrive in Cup by 2027, targeting the Daytona 500.

Interestingly, the last time they were in the Cup was with Brad Keselowski, winning the Cup championship with him in 2012. But another possibility is also Kaulig Racing itself, considering their Trucks partnership with RAM.

But in either case, as Keselowski stated, this doesn't harm RFK and Ford's partnership in any way.

Read more at the RFK Racing Digest!

Written by

Sabyasachi Biswas

Edited by

Suyashdeep Sason