
DAYTONA BEACH, FL - FEBRUARY 11: Alex Bowman 48 Hendrick Motorsports Ally Chevrolet is being interviewed during Media Day for the NASCAR, Motorsport, USA Cup Series Daytona 500 on February 11, 2026 at Daytona International Speedway in Daytona Beach, FL. Photo by Jeff Robinson/Icon Sportswire AUTO: FEB 11 NASCAR Cup Series Daytona 500 Media Day EDITORIAL USE ONLY Icon2602113593500
DAYTONA BEACH, FL - FEBRUARY 11: Alex Bowman 48 Hendrick Motorsports Ally Chevrolet is being interviewed during Media Day for the NASCAR, Motorsport, USA Cup Series Daytona 500 on February 11, 2026 at Daytona International Speedway in Daytona Beach, FL. Photo by Jeff Robinson/Icon Sportswire AUTO: FEB 11 NASCAR Cup Series Daytona 500 Media Day EDITORIAL USE ONLY Icon2602113593500
Jul 25, 2026, 8:09 PM CUT
Rick Hendrick & Co. leaves the door open for Alex Bowman with a new role after retirement
Alex Bowman is in the twilight of his Cup career, but Hendrick Motorsports made it clear that it wants the driver to remain in the system even after he steps away from racing.
At the pre-race press conference for the Brickyard 400, Hendrick Motorsports President and General Manager Jeff Andrews stated that the organization sees a long-term role for Bowman beyond his driving career. He also explained how it leverages the deep experience of former drivers for its benefit, citing two of its most notable examples.
“I think we feel like there's always a mentorship role and opportunity there for our drivers who have experience and all kinds of things to offer, whether it be at or away from the racetrack. I mean, we've certainly been very fortunate to have quite a few guys who have gone through our program. You look at Jimmie, and you mentioned Jeff.
"There's always opportunities within our company for those kinds of individuals to have an impact on our younger drivers and be out there on the lookout for who's next and what opportunities might be out there for the future of Hendrick Motorsports.”
Continuing in the pre-race presser (as reported by Cup Scene), Andrews then also clarified that the immediate focus of the organization remains fully committed to supporting Bowman as he concludes his final season in the Cup Series in 2027.

FORT WORTH, TX - MAY 03: Alex Bowman 48 Hendrick Motorsports Ally Chevrolet greets fans during driver introductions before the Wurth 400 in the NASCAR, Motorsport, USA Cup Series on Sunday, May 3, 2026 at the Texas Motor Speedway in Fort Worth, TX. Photo by Austin McAfee/Icon Sportswire AUTO: MAY 03 NASCAR Cup Series Wurth 400 EDITORIAL USE ONLY Icon260503020
FORT WORTH, TX - MAY 03: Alex Bowman 48 Hendrick Motorsports Ally Chevrolet greets fans during driver introductions before the Wurth 400 in the NASCAR, Motorsport, USA Cup Series on Sunday, May 3, 2026 at the Texas Motor Speedway in Fort Worth, TX. Photo by Austin McAfee/Icon Sportswire AUTO: MAY 03 NASCAR Cup Series Wurth 400 EDITORIAL USE ONLY Icon260503020
Hendrick Motorsports announced earlier this week that Bowman will step away from full-time Cup competition after 2027, ending what will have been a decade-long stint with the organization.
Bowman himself has had a troubled 2026 season. He experienced vertigo symptoms at the Circuit of the Americas, where many drivers struggled with the extremely hot weather. After the race, he was diagnosed with the same and missed four races.
He then made a surprise comeback sometime in April, as he had been medically cleared ahead of the weekend at Bristol Motor Speedway. Before that, he took part in the Ten Tenths Motor Club road course in Concord.
While HMS is clear on Bowman’s path for the future, the No. 48 driver isn't sure about some of his potential options.
Alex Bowman isn’t sure if broadcasting is an option for him
Continuing in the pre-race presser, Bowman expressed doubt about pursuing a career in broadcasting, joking that he might say something inappropriate and get fired quickly. He then confirmed his intention to stay within the Hendrick Motorsports organization, specifically aiming to work on the performance side.
“I don't know that anybody wants to listen to me on the broadcast, if I'm being honest. I don't know that I would be any good at that. That broadcasting thing looks really hard. I would say some dumb stuff and probably get fired pretty quickly. I can't believe that hasn't happened to me in my driving career.
But yeah, I don't know. Maybe I plan to stay at Hendrick Motorsports, probably on the performance side, and do some stuff there. There are some other cars that I want to go race and drive—some really fun stuff. But yeah, I hadn't really thought about broadcasting, and broadcasting probably hadn't really thought about me. I'm not saying never. I just don't know."
Do you think Bowman will get to go out on a high?
Read more at RFK Racing Digest
Written by

Aaradhya Singh
Edited by
Suyashdeep Sason